Is Mobile Media causing the decline in TV ownership?

Greetings BDPA family,

It's your friendly neighborhood Digital Drummer

The question has been this mobile enabled inter-connected world - Do you really need a TV set?

Similar to hard line Mobile Media causing the decline in TV ownership. A new Nielsen report shows younger, urban consumers are "Cutting the Cord" (see story below).  Why pay hundreds for a big box...when your laptop, tablet, or cell phone can deliver the same content?

Hmmm wondering how many of my BDPA friends have Cut The Cord?

Remember, We must Share The Knowledge (network)...To Share The Dollars!


Number of U.S. TV Households Dips for First Time in 20 Years

Authored by Mark Hefflinger on May 3, 2011 - 8:38am.

New York - The number of U.S. television households has declined for the first time since 1992, a decline attributed to the transition from analog to digital broadcasting, the economy, and the new video platforms available to consumers, according to a report from Nielsen. The total number of U.S. households that own a television dropped to 96.7% from 98.9%, according to Nielsen's survey.

Nielsen cited the 2009 transition to digital broadcasting -- which required consumers to upgrade their sets or purchase a digital antenna -- in part for the decline in ownership, which affected lower-income, rural homes in particular.

"They are people at the bottom of the economic spectrum for whom, if the TV breaks, if the antenna blows off the roof, they have to think long and hard about what to do," Nielsen's Pat McDonough told The New York Times, adding that incomes in these households typically comes in under $20,000.

"Some consumers are clearly being driven by the economy to make choices on the media devices they purchase," said McDonough.

"Others are expanding their equipment to add more audio/video devices to their home. Still others may be deferring a TV purchase or replacing their TV with a computer."

Nielsen's report also noted the phenomena of "cord-cutting."

"A small subset of younger, urban consumers seem to be going without paid TV subscriptions for the time being," the firm said.

"Long-term effects of this are still unclear, as it's undetermined if this is also an economic issue, with these individuals entering the TV marketplace once they have the means, or the beginning of a larger shift to viewing online and on mobile devices."


Related Links:
(Nielsen blog) (N.Y. Times)

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Replies to this Topic

How accurate of a picture is the Nielsen study? Its not just economics with the decline of TV and paid subscriptions, its the quality and value-add of service from these major providers. There is a push to merge the technologies of telecommunications, data and video. With this convergence it is making it impossible for some to gauge where the future of technology is heading and what will be the largest consumer base that they can keep their attention span long enough to profit from. There is an increase in these premium services for the portable devices, but that still doesn't replace the big screen TV  for home entertainment. Convenience accessibility is the name of the game the easier it is to access and use the more incline the end user(consumer) will gravitate toward that particular technology. It is not that we are actually creating new technologies rather taking non- hyped existing technology creating a new buzz word for it and selling it to the masses as the latest and greatest. If you take the the time to do the research you will find that is what is going on. The technology has been out for 10 to 15 years and never really had a following. Example given  Cloud Computing which its foundation framework is based on the open source vmWare infrastructure which was totally free when it came out, but now there is a commercial version which cost an arm and a leg, but if you have it you have the leading edge technology that everybody wants.

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