Apple’s iPad still beating Kindle Fire in sales

As holiday retailers make their final pushes for a spot in consumers’ stockings, the latest numbers show that Apple’s iPad was still leading the tablet market headed into the holiday season.

Research firm IDC released figures last week showing that tablet sales overall were lower than expected, but were predicted to pick up in the fourth quarter during the holidays. That boost will be, in part, thanks to the Amazon Kindle Fire and the Barnes and Noble Nook tablet, the research firm said.


IDC Research Director Tom Mainelli said in a release that “Amazon and Barnes & Noble are shaking up the media tablet market, and their success helps prove that there is an appetite for media tablets beyond Apple's iPad.”


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